01 · Channel building
Terra Mater YouTube
Founded and built from scratch at Red Bull Media House. A premium factual brand translated into a channel designed for YouTube. Today 600K+ subscribers.
Strategic Storytelling · YouTube Direction · Format Development & Production
I turn complex ideas into engaging stories
For innovation-driven companies, science institutions and all other entities that have something important to say.
Vienna based · Working across Europe 🇪🇺
15+years in video, content creation and storytelling
3working languages: English, German, Spanish
1strategy-first partner from idea to audience
Selected work · 01
Strategic storytelling with measurable impact.
The point of view
Your work deserves an audience.
Your expertise is the raw material. With market, audience and trend research & strategic storytelling tools, I turn it into one strong narrative and carry it across content platforms, from YouTube formats to websites and newsletters, from the first idea to the final delivery.
Selected work · 02
Channels and formats built around a clear story.
02 · Science communication
FÄKT / ÖAW
A YouTube channel for the Austrian Academy of Sciences that turns research from across the country into episodes a young audience actually watches, across biodiversity, psychology, demography and more. My part: format development, scripts, direction and packaging for the long-form episodes.
03 · Original documentary series
Honest journalism instead of hype.
It is people who change things. My own documentary series follows the innovators building environmental and breakthrough technologies, with field reports, interviews and deep dives into real applications. No hype, no doom.
Services · 03
Strategy first. Then the system that makes it real.
Narrative Audit
An analysis of your channel and stories, with clear priorities for what to change next.
Story Architecture
Format development, narrative structure and series concepts people want to follow.
Content System Build
Strategy, production workflows and packaging that can scale without losing the story.
Advisory & Workshops
Ongoing sparring and practical storytelling training for teams, including ABT.
YouTube direction and hands-on production are available as delivery, not an afterthought.
How I work · 04
One thread from first question to lasting audience.
- 01Discover
Find the substance, audience and real tension.
- 02Architect
Build the narrative and the repeatable format.
- 03Produce
Direct every decision around the story.
- 04Grow
Learn from behaviour and strengthen the system.
Workshops · 05
Find your Story.
The Storytelling Craft for Innovative Leaders
A hands-on workshop with proven storytelling tools that work hardest in practice, from Randy Olson’s And-But-Therefore framework to narrative structures used in film and media. Participants learn to turn facts, data and ideas into a story that creates tension, direction and action.
About · 06
A strategist who directs. A director who thinks in systems.
I’m Philip del Alcázar, an independent storytelling strategist and YouTube director based in Vienna.
For more than 15 years, I have worked across video, digital storytelling and YouTube. I founded and built the Terra Mater YouTube channel at Red Bull Media House and later worked as Senior Storytelling Consultant and YouTube Director at tubics.
My work connects story, format, production and distribution. The goal is not content for content’s sake. It is a narrative an audience chooses to stay with.
EducationMSc in Sustainability, Entrepreneurship & Technology. Masters Degree in Film and Media Studies.
FilmProduction work on theatrical documentary films for the big screens.
Agency experienceYouTube strategy, channel audits and packaging.
LanguagesEnglish, German, Spanish and French.
Start a conversation · 08